Demand Generation Proposal

One-Time Implementation Fee$2,500
Billed at contract signing

        Audience research and initial list build, conversion tracking infrastructure, landing page development, campaign architecture, and LinkedIn retargeting setup.
      

Monthly Retainer$4,500/mo
Flat retainer

        Includes Meta ads (Instagram and Facebook) targeting precision-matched engineer audiences, LinkedIn retargeting motion for prospects who engage with ads, creative production, and monthly performance reporting.
      
Ad spend paid directly to Meta by Performance Composites, estimated at $1,000/mo to start. Adjustable up or down based on performance data.

Included

Ad campaign management on Meta (Instagram and Facebook)
Custom audience building: engineers at target manufacturers on the West Coast (aerospace, defense, medical device, marine, drone, and related verticals)
LinkedIn retargeting motion. Connection requests and follow-up messages to prospects who engage with the ads
Direct response creative production (image, motion graphics, AI-assisted video)
Landing page build, hosting, and optimization
Click identification. Matching ad clicks back to specific named contacts in the target audience
Monthly performance reporting

Not Included

Cold email campaign management
Website development beyond landing pages
Organic social media management

Terms

• 6-month minimum engagement
• Implementation fee billed at contract signing
• Retainer begins at campaign launch
• Ad spend paid directly to Meta by Performance Composites

Timeline

3 to 4 weeks to launch. Video assets layered in during weeks 3 through 5.

Your close rate is strong when the right engineers know you exist. The challenge is at-bats. Our approach is to build precision audiences of the specific engineers who buy complex composite parts, then serve them ads on the platforms they use daily, and follow up with LinkedIn outreach for the ones who engage.

Days 1–30

Onboarding, Build & Launch

Research & Strategy

Client kickoff and comprehensive company onboarding
Market research: composite manufacturing landscape and how engineers discover new vendors
Collect existing brand and product assets, including photography of finished parts (painted, complete, hardware-installed)
Refine ICP and prioritize verticals (aerospace, defense, medical device, marine, drone)

Audience Building

Define precision targeting criteria: engineer job titles (design engineer, mechanical engineer, project engineer, supply chain engineer) at West Coast manufacturers in target verticals
Build first audience: approximately 5,000 to 10,000 net new contacts from 2,000 to 3,000 target companies
Client calibration on sample profiles. Reza reviews and validates audience quality before deployment
Deploy matched audience for Meta ad targeting

Infrastructure

Conversion tracking setup (pixels, UTMs, form tracking)
Landing page built and deployed. Product-specific, quote request CTA
LinkedIn retargeting infrastructure configured

Creative & Launch

Direct response creative developed showcasing what sets Performance Composites apart: capability on complex parts, complete finished pieces (painted, hardware-installed), and reliability track record
Meta campaigns launched (Instagram and Facebook) targeting the precision-matched engineer audience
LinkedIn retargeting motion activated. Connection requests sent to prospects who engage with the ads, followed by personalized messaging
Video assets layered in during weeks 3 through 5
Early performance data collected and first snapshot delivered

Campaigns live by Day 21 to 28

Days 31–60

Optimize, Expand & Scale

Optimization

Full optimization cycle informed by 30+ days of live data
First major creative refresh. New angles, formats, and product-vertical variations
Landing page optimization based on conversion data

Audience Expansion

Second wave: 5,000 to 10,000 net new contacts built and deployed
Previous month’s audience continues receiving ads. Cumulative always-on audience of relevant engineers grows month over month

Channel Consideration

Evaluate expanded LinkedIn outreach for the highest-value prospects surfaced by ad engagement

Reporting

Comprehensive monthly performance report. Full-funnel metrics from impression to quote request

Days 61–90

Scale & Strategic Review

Full campaign optimization across Meta and LinkedIn retargeting
Creative iteration engine operating at full velocity
Third wave: 5,000 to 10,000+ net new contacts deployed
Cumulative always-on audience continues growing
Path to scaling ad spend beyond initial budget evaluated
Strategic review: vertical prioritization, audience expansion opportunities, and forward roadmap for months 4 through 6
Comprehensive quarterly performance review delivered